We know how to seize the audience

acquire & retain

convert leads

build up and nurture community
for the long-term commitment

Own tools

Tournament esports CRM-platform

Cloud based LAN-centers
management software

Video content markup technology
based on neural networks

360-Degree B2B Services

Integration

Integration of white-label solution – branded esport CRM-platform on your site

Event Services

ESport tournaments, festivals, autograph sessions, show matches, master classes

Consulting

Marketing, communication strategy development, SMM support

Launches

Launch of products in new markets, creating a sub-brand

ESport Teams

Choosing of discipline, players selection and eSport team management

Researches

Market analysis, competitor analysis, focus groups, interviews, etc.

Tools

ESPORTS PLATFORM

Tournament module

create and hold tournaments in various disciplines, integrated with the brand’s CRM-database

Team finder

seek esports team and recruit players

Player’s profile

personal user statistics center

Loyalty program (CRM

two types of currencies - gold and silver coins

Predictor

competitive voting for match results

Shop

for physical and digital goods

Competitive module

involvement of viewers who do not play

Tools

Cloud based ESports LAN-centers
management software

Own tool: LAN-centers management software

Direct integration with eSports platform

Built-in loyalty system (CRM)

Advertising opportunities for sponsors

BUILDING UP and Nurturing
Ecosystem

Streamers

recruit efficient and cost effective streamers on Twitch, YouTube, VK and Facebook

Media

news, reviews and articles on well-known IT, geek and gaming web-sites

Influencers

involve top eSports champions, players and bloggers

Social media

build, promote and nurture communities with unique high-quality content

Tournament platform

white-label customizable instruments to work with the audience

Esports LAN centers

build up, branding and holding events

Cases

Esports Integration for MediaMarkt

Anticipating future esports trend, we decided to reach a new audience and start talking to it in its language. And we never regretted it! We have integrated the Click-storm esports platform to mediamarkt.ru to let gamers participate in tournaments in their favorite disciplines directly on our website. With the help of professional Click-storm team we have opened our own esport arenas inside MediaMarkt flagship stores. These arenas were daily visited by amateurs, and used to held esports events with professional esport teams and celebrities.
Guido Rehm, CEO MediaMarkt Russia, July 2018

Esports Integration for MediaMarkt

At the same time, we integrated advertising materials on the official website of Virtus.pro team and in the 2 largest Russian tournaments - Epicenter DOTA 2 and CS:GO, held in Moscow and St. Petersburg. This large-scale cooperation resulted not only in an increase of traffic on our websites, in stores and esport arenas, but also significantly affected our business results. Sales in the gaming category in our stores grew on average 2 times higher than competitors.
Guido Rehm, CEO MediaMarkt Russia, July 2018

International experience

We attracted investments in Singapore and worked for 1.5 years in Southeast Asia (Singapore, Malaysia)

Partners

 

Nominations

Cybernetica Agency was nominated for “Driver of the Year” award for the development of the advertising market in Esports

the project has been accelerated in the Internet Initiatives Development Fund

New Retail contest from Yandex.Market. The project was among the 30 semi-finalists

the project successfully passed the scientific examination of Skolkovo and is recommended for obtaining resident status

winner in the Go4Tech nomination according to Rostelecom "TOP 3 best startups"

the project entered the qualifying round for the Expert Council in the international competition Finlanding

Contact us

deal@cybernetica.agency