We know how to seize the audience
acquire & retain
convert leads
build up and nurture community
for the long-term commitment
Own tools
Tournament esports CRM-platform
Cloud based LAN-centers
management software
Video content markup technology
based on neural networks
Integration of white-label solution – branded esport CRM-platform on your site
ESport tournaments, festivals, autograph sessions, show matches, master classes
Marketing, communication strategy development, SMM support
Launch of products in new markets, creating a sub-brand
Choosing of discipline, players selection and eSport team management
Market analysis, competitor analysis, focus groups, interviews, etc.
Tournament module
create and hold tournaments in various disciplines, integrated with the brand’s CRM-database
Team finder
seek esports team and recruit players
Player’s profile
personal user statistics center
Loyalty program (CRM
two types of currencies - gold and silver coins
Predictor
competitive voting for match results
Shop
for physical and digital goods
Competitive module
involvement of viewers who do not play
Own tool: LAN-centers management software
Direct integration with eSports platform
Built-in loyalty system (CRM)
Advertising opportunities for sponsors
recruit efficient and cost effective streamers on Twitch, YouTube, VK and Facebook
news, reviews and articles on well-known IT, geek and gaming web-sites
involve top eSports champions, players and bloggers
build, promote and nurture communities with unique high-quality content
white-label customizable instruments to work with the audience
build up, branding and holding events
Esports Integration for MediaMarkt
At the same time, we integrated advertising materials on the official website of Virtus.pro team and in the 2 largest Russian tournaments - Epicenter DOTA 2 and CS:GO, held in Moscow and St. Petersburg.
This large-scale cooperation resulted not only in an increase of traffic on our websites, in stores and esport arenas, but also significantly affected our business results. Sales in the gaming category in our stores grew on average 2 times higher than competitors.
Guido Rehm,
CEO MediaMarkt Russia, July 2018
International experience
We attracted investments in Singapore and worked for 1.5 years in Southeast Asia (Singapore, Malaysia)
Cybernetica Agency was nominated for “Driver of the Year” award for the development of the advertising market in Esports
the project has been accelerated in the Internet Initiatives Development Fund
New Retail contest from Yandex.Market. The project was among the 30 semi-finalists
the project successfully passed the scientific examination of Skolkovo and is recommended for obtaining resident status
winner in the Go4Tech nomination according to Rostelecom "TOP 3 best startups"
the project entered the qualifying round for the Expert Council in the international competition Finlanding
Esports Integration for MediaMarkt
Anticipating future esports trend, we decided to reach a new audience and start talking to it in its language. And we never regretted it! We have integrated the Click-storm esports platform to mediamarkt.ru to let gamers participate in tournaments in their favorite disciplines directly on our website. With the help of professional Click-storm team we have opened our own esport arenas inside MediaMarkt flagship stores. These arenas were daily visited by amateurs, and used to held esports events with professional esport teams and celebrities.
Guido Rehm, CEO MediaMarkt Russia, July 2018